Part 2 of the Local Consumer Review Study 2112 by Search Engine Land just came out and here’s the take-away. When customers write about how reliable your business is, readers sit-up and take notice. When they write about how friendly and courteous you are, they yawn! Reliability is your ticket to building your business through customer reviews.
No Surprise Here
I don’t think this comes as a surprise to anyone, but what is surprising is that so few business owners are taking advantage of this information.
Prospects who read customer reviews that answer their concerns are much more likely to initiate contact with a company than if they read reviews that address how likeable and attentive the employees are. Likeability and attention are critical, and the lack of likeability and attention are the biggest reason people complain. But they’re not the reason people buy.
Good To Great Reviews
As a business owner you want to do everything in your power to encourage your happy customers to write reviews that address reliability and other customer concerns. The Five Star Review System takes care of this automatically, so please take advantage of this feature.
When a customer is asked to write a review using the Five Star Review System, they’re taken to a page that subtly coaches them on how to write a meaningful review. The reason for this is two fold.
- First, if left to their own devices, they will write a review about how wonderful you are … thinking that is the kind of review you want.
- Second, when you provide simple and subtle guidance, they will write a much more meaningful review and appreciate the help.
When customers get to the page on the Five Star Review System where they’re asked to write their review, they will see two pieces of information..
The first thing they see is text that reads.
Did You Know?
Did you know that the three biggest concerns homeowners have when hiring a painter include:
- Neatness and cleanup
By offering this information to soon-to-be reviewers, it gives them guidance as to what you REALLY want them to write about. Business owners who use the system can add any three concerns they choose … and it’s different for every industry, but remember that Reliability rules.
The second thing they see are examples of three very well written reviews that address one or more of these concerns. By providing this information, reviewers can quickly see what you’re expecting of them, and they’ll appreciate the help. Choose reviews that talk about how reliable you are.
If you’re not using the Five Star Review System, let me encourage you to create a page on your website or add this information to the email you send when asking customers to write a review for your business and notice how much better and more persuasive your reviews become.
If you want more information on the Five Star Review System, please visit BestLocalReviews.com
Does your local business have a mobile web presence? It should. Check out this wonderful Mobile Website Template that allows you to easily create and direct people to your mobile website rather than your primary website when they search for you using a mobile device.
Did You Know?
Did you know that on Valentine’s Day, 2012, 62% of all US based national chain restaurant queries on Google were made from a mobile device? Here’s what that tells me.
If you have a local business, you must have the ability for your customers to easily find your business on their mobile device and provide them with a Click To Call button. We include a mobile website with a click to call button on every website we build, and you should too. This trend is only going up. What are you doing about it?
If you want to read more about mobile searches, check out this article from Google.
The Five Star Review System is just months away from its debut. Over 9 months of 24/7 teamwork has gone into the development of the system which is currently in the final stages of alpha testing.
The Five Star Review System was created for local businesses who want to attract new customers by dominate the Internet with genuine five star customer reviews. Here is a quick recap of what they system will do for your business.
1. Get feedback from all of your customers
2. Have good reviews show up on the search engines
3. Have good reviews show up on the social networking sites
4. Keep bad reviews from showing up on the Internet
5. Have up-to-date customer testimonials on your website
6. Have a customers photo with their testimonial on your site
7. Have a webpage on the Internet with your 5 star reviews
8. Have a digital coupon for your customers to use and share
9. Generating referrals from your happy customers
10. Provide customers a compelling reason to buy again
11. Track customer service by employee
12. Track customer referred sales
13. Track sales by employee
14. Generate referrals for specific salespeople
15. Track where your new business is coming from
16. Understand how search engines rank your business listing
Click here if you want to sign up for a notice when the system is fully operable. It will be available to the first 100 customers for $169.00/month Starting in late May, 2012.
Tags: Five Star Review System