Workshop Agenda
Program registration begins at 8:00 a.m.
Program Begins at 8:30 a.m.
Part 1 - How Internet Marketing Works
Internet Marketing And Real Estate
- How the Internet is going to impact your real estate income in 2007 and beyond.
- How to build a lead-generating web presence that you can sell when you retire.
- The difference between search engine optimization and search engine marketing, and why you are extremely capable of doing both.
How Search Engines Work (Google, Yahoo!, MSN and Others)
- How to read a Search Engine Results Page (SERP).
- Why you want your web site at the top of the search results page, and how to get there.
- How to determine if your website is indexed (seen) by the search engines.
- Five simple things you can do to get Google, Yahoo! and MSN to promote your business for free.
- Stupid mistakes Realtors make that cause Google to ban their websites forever.
Niche Marketing - It's The Only Option On The Internet
- Learn why Google and other search engines reward real estate web sites that niche market and punish the rest.
- Find the search terms buyers and sellers type into search engines and use them to attract people to your web site.
- Discover why all real estate key words are not created equal, and learn how to find the gems.
Part 2 - Getting Homebuyers and Sellers to Your Site For Free.
The Components Of A Profitable Web Site
- Learn the difference between a typical real estate brochure site and a Google-loving real estate resource site.
- Discover the 10 pages your web site must have to seriously compete for customers in your market.
- Learn about three must have web tools that will super-charge your business - and how to use them.
Your Home Page
- What you must know about web site usability and the impact it has on your visitor's perception of your business.
- Give visitors what they want immediately, so they will reward you with their business.
- Learn the eight biggest mistakes that cause homebuyers and sellers to leave your web site - and how to fix them.
Driving Homebuyers and Sellers To Your Web Site
- Understanding 'Anchor Text' and how to use it to promote your web site.
- Generate massive traffic by writing real estate articles and submitting them on the web.
- Learn why you should write and submit a press release about your business - and find out where to submit it for the greatest visibility.
- Get listed in the Internet’s equivalent of the 'Yellow Pages.'
Part 3 - Paid Advertising And Social Networking
Google AdWords and Paid Advertising On The Internet
- Learn how you can get to the top of the search results page using Pay Per Click advertising.
- Discover the secret to writing an irresistible ad for buyers searching for a home in your community.
- Discover simple ways Google helps you test your ads.
- Find the best position for your real estate ad.
- Discover places to advertise your business on the Internet other than Google.
- Text Ads, Image Ads, Video Ads: Which has the highest return on your investment?
- Learn how to pay much less than your competition for the same ad.
Blogging and Social Media - A Search Engines Best Friend
- Get the top seven reasons why you want a real estate blog and how it can impact your search engine rankings.
- Choose blog software that's right for you. (Some of the best software is free!)
- Write blog entries that your customers can’t wait to read.
- Create your own community blog to farm a neighborhood. It's easy and it's free.
- Discover how you can add additional sales features to your blog without the help of a technician.
Program Concludes At 11:30 a.m.
